Audit internal linking to ensure important pages receive sufficient crawl equity.
- Audit internal linking to ensure important pages receive sufficient crawl equity1 cited source1 category
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Strong internal linking directs crawl budget and authority to high-value pages improving rankings at scale.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Crawl site using Screaming Frog or equivalent tool.
- Map click depth from homepage to all important pages.
- Identify orphaned or under-linked pages and clusters.
- Implement contextual internal links boosting under-linked important pages.
- Regularly monitor link equity distribution and adjust as the site evolves.
Watch for
Orphaned or buried money pages perform poorly and dilute site authority.
Definition of done
No important page beyond 3 clicks from homepage; orphan pages eliminated; balanced link distribution observed.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.