ONE FOCUSED ACTION

Corroborate major claims with two or more independent high-authority sources.

Social-search SEO

1 checklist items

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    Why this matters

    Corroboration reduces risk of misinformation and improves credibility in AI answer attribution.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. For each major claim, identify at least two credible sources.
    2. Add inline citations referencing both sources near the claim.
    3. Cross-check citations for accuracy and up-to-dateness.
    4. Flag uncorroborated claims as provisional or remove until verified.
    5. Review content periodically to maintain corroboration.

    Watch for

    Uncorroborated or single-source claims risk being flagged provisional or ignored by AI systems.

    Definition of done

    All major factual claims cite at least two independent authoritative sources visible on-page or in citations.

    Sources & attribution

    1. Schema, LLMs & The Low Bar For ‘Evidence’ In AI Search ↗
    2. Google Search Essentials ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.