Ensure page content answers a clear reader question with firsthand evidence.
- Ensure page content answers a clear reader question with firsthand evidence4 cited sources3 categories
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Google favors unique, non-commodity content that clearly helps users make decisions with verifiable evidence.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Define the specific reader and decision question the page answers in one sentence.
- Review page text for direct evidence such as specs, pricing, policies, or original research.
- Check for clear structure with headings highlighting key answers.
- Identify any unsupported, outdated, or conflicting claims to update or remove.
- Document the answer contract and evidence source for editorial accountability.
Watch for
Pages that only rephrase competitors’ claims or have unsupported facts fail to serve AI Mode purposes.
Definition of done
Each priority page has a one-sentence answer contract and evidence supporting its claims.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.