Ensure phone numbers and website URLs follow Google's formatting rules.
- Ensure phone numbers and website URLs follow Google's formatting rules1 cited source1 category
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Why this matters
Correctly formatted contact info prevents errors during bulk uploads and ensures customer contact usability.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Confirm phone numbers use country-specific correct formats.
- Remove prohibited characters such as brackets or plus signs in bulk files.
- Check website URLs start with supported protocols (http:// or https://).
- Ensure URLs do not exceed maximum character limits.
- Test contact details on devices to confirm accessibility.
Watch for
Invalid or excessively long URLs and numbers can cause profile errors or removal in bulk submissions.
Definition of done
All contact details validate without errors and appear correctly in profile and maps.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.