Ensure important pages are within three clicks of the homepage.
- Ensure important pages are within three clicks of the homepage3 cited sources3 categories
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Why this matters
Pages buried deeper than three clicks receive less crawl frequency and internal equity, harming rankings.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify key money and conversion pages by traffic and revenue potential.
- Use site crawler to compute click depth from homepage to these pages.
- Add internal links from hub or category pages to reduce click depth.
- Create pillar pages linking down to clusters and vice versa to flatten structure.
- Recheck quarterly, adjusting links to maintain optimal depth.
Watch for
Excessive click depth throttles Google's crawling and indexing priority for key pages.
Definition of done
All priority pages are reachable within three clicks, flattening site architecture appropriately.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.