Audit category pages for geo-targeted language and region meta tags.
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Why this matters
Ensuring category pages specify correct international targeting helps search engines deliver regionally appropriate results and avoid confusion in multi-regional sites.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify all category pages serving different languages or countries.
- Check HTML head for hreflang link elements specifying language and region variants.
- Verify meta tags for geographic targeting (e.g., geo.region) are present where applicable.
- Compare tags against intended target markets and correct any mismatches.
- Document findings and schedule regular audits to maintain accuracy.
Watch for
Missing or incorrect geo-targeting meta tags can cause poor international indexation and irrelevant search appearance.
Definition of done
All category pages contain hreflang or region-specific meta tags accurately reflecting target markets.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.