Best SEO Checklist
ONE FOCUSED ACTION

Complete Business Profile verification before updating key information.

Google Business Profile optimization

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    Why this matters

    Google requires Business Profiles to be verified before allowing updates to crucial info such as business name and hours.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Initiate verification via Google Business Profile dashboard.
    2. Choose a verification method (postcard, phone, email, etc.) per Google guidelines.
    3. Complete verification within the provided timeframe.
    4. Attempt profile updates only after verification confirmation.
    5. Ensure updates display correctly across Google services.

    Watch for

    Unverified profiles may have updates rejected, impeding profile accuracy and visibility.

    Definition of done

    Profile changes are accepted and reflected in Search and Maps after verification.

    Sources & attribution

    1. Overview of Google Business Profile policies ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.