Ensure all business location information complies with Google's representation policies.
- Ensure all business location information complies with Google's representation policies1 cited source1 category
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Why this matters
Accurate location info preserves profile integrity and avoids suspensions.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Confirm that business address is a physical storefront or office, not a P.O. Box.
- Avoid using addresses for locations you do not own or control.
- For relocated businesses, mark old profile as permanently closed and create new profile.
- Correct any inaccurate or outdated addresses by contacting Google support if needed.
- Regularly audit profile location data against Google guidelines for compliance.
Watch for
Misrepresenting location may result in profile removal or suspension.
Definition of done
Business address reflects a physical location where in-person customer service occurs.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.