Verify profile information matches Google Business Profile eligibility requirements.
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Why this matters
Ensuring profile matches eligibility criteria prevents suspensions and maintains accurate representation in Google search and Maps.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review Google Business Profile eligibility guidelines for business types and address requirements.
- Check that the business address is physical, not a P.O. Box or virtual office.
- Confirm the business offers in-person customer contact during posted hours.
- Verify the business category accurately reflects the current nature of the business.
- Mark closed or create a new profile when the business relocates or changes fundamentally.
Watch for
Profiles with P.O. Box addresses or online-only businesses risk suspension or removal by Google.
Definition of done
Profile remains live and accessible without suspension or restriction due to eligibility violations.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.