Best SEO Checklist
ONE FOCUSED ACTION

Audit and fix broken and redirected internal links promptly.

AI-search optimization · Internal-link optimization

1 checklist items

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    Why this matters

    Broken or chained redirects waste link equity and crawl budget, limiting ranking potential and user experience.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Run crawling tools to detect 404s and redirect chains in internal links.
    2. Update links to point directly to current canonical URLs.
    3. Remove or redirect outdated links as needed.
    4. Monitor redirects for chains and fix to single-hop redirects.
    5. Re-audit after any site migration or URL changes.

    Watch for

    Unfixed broken links cause lost link equity; redirect chains dilute authority passing.

    Definition of done

    All internal links point directly to live, canonical URLs with no 404s or unnecessary redirects.

    Sources & attribution

    1. 11 internal linking mistakes that cap your rankings ↗
    2. Internal Linking Best Practices ↗
    3. The Technical SEO Checklist: 30 Checks That Actually Matter Most ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.