ONE FOCUSED ACTION

Audit and enhance Bing indexation as primary data source for ChatGPT.

ChatGPT search optimization

1 checklist items

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    Why this matters

    Since ChatGPT's web search relies heavily on Bing's index, strong Bing presence is critical for visibility and citations.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Register and verify site in Bing Webmaster Tools.
    2. Submit XML sitemaps and use IndexNow notifications for prompt indexing.
    3. Monitor index coverage reports for all key pages.
    4. Resolve any crawl errors or blocked pages detected by Bing.
    5. Track Bing keyword rankings for target queries monthly.

    Watch for

    Low or delayed Bing indexation limits chance of ChatGPT discovery and quoting.

    Definition of done

    Site pages appear indexed in Bing Webmaster Tools with regular crawl and no errors on key URLs.

    Sources & attribution

    1. ChatGPT Optimization Guide: How to Get Cited by OpenAI's AI ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.