ONE FOCUSED ACTION

Audit and adjust robots.txt and llms.txt for AI crawler access during domain migration.

Domain migration SEO

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    Why this matters

    AI assistants rely on crawler access to index and cite your content; improper robots.txt or missing/incorrect llms.txt can prevent AI visibility after migration.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review and remove disallow rules in robots.txt that block AI crawlers during migration.
    2. Publish an up-to-date llms.txt file at site root describing organization, key pages, and products.
    3. Test access by querying AI crawlers’ user agents or using crawler simulation tools.
    4. Validate llms.txt syntax and updated page links regularly, especially after migration.
    5. Monitor AI citations for expected pages post-launch to confirm access is working.

    Watch for

    Blocking legitimate AI crawlers or omitting key pages in llms.txt reduces chances of being cited and causes AI traffic loss.

    Definition of done

    Robots.txt allows all major AI crawlers (e.g., GPTBot, OAI-SearchBot) and llms.txt is published at domain root, accurately mapping important, citable pages.

    Sources & attribution

    1. Answer Engine Optimization: The Complete Guide | AEO Toolkit ↗
    2. Answer Engine Optimization in 2026: The Complete AEO Checklist - CiteMetrix ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.