ONE FOCUSED ACTION

Allow major AI crawlers in robots.txt to enable content access.

Knowledge-base SEO · Pinterest SEO · Social-search SEO

1 checklist items

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    Why this matters

    Blocking key AI bots prevents AI search features from accessing and citing your content at all.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review robots.txt for user-agent disallow rules targeting AI crawlers.
    2. Add explicit allow rules for GPTBot, PerplexityBot, ClaudeBot, and OAI-SearchBot.
    3. Validate rules with crawler simulators or by checking logs.
    4. Update robots.txt regularly with new AI crawler identifiers.
    5. Coordinate with security teams to avoid accidental blocks.

    Watch for

    Robots.txt disallow directives for GPTBot, PerplexityBot, ClaudeBot, and similar exclude you entirely from AI search.

    Definition of done

    Robots.txt explicitly allows all major AI crawlers (e.g., GPTBot, PerplexityBot, ClaudeBot, OAI-SearchBot).

    Sources & attribution

    1. AI Search Optimization Checklist | Fastlook ↗
    2. GEO Checklist: The Complete AI Search Optimization To-Do List | Layer3Labs ↗
    3. Multilingual SEO checklist: What to verify before launch ↗
    4. Technical SEO Checklist: 30 Checks That Actually Matter Most ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.