ONE FOCUSED ACTION

Localize news content metadata including language and location tags.

Google News optimization

1 checklist items

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    Why this matters

    Proper localization improves user experience, relevancy, and ranking in geographic-specific Google News sections.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Determine geographic and language targets for each news story.
    2. Add accurate language codes and geographical metadata in headers and sitemaps.
    3. Use geo-targeting tools to tag content appropriately in publisher center.
    4. Test appearance in local news sections to confirm proper localization.
    5. Maintain updated records and periodically audit metadata accuracy.

    Watch for

    Incorrect or missing localization tags can reduce content visibility in local news feeds.

    Definition of done

    Content metadata consistently reflects accurate language and location applicable to each news story.

    Sources & attribution

    1. Ranking within Google News - News Publisher Help ↗
    2. Content policies | News on Google Assistant | Google for Developers ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.