Best SEO Checklist
ONE FOCUSED ACTION

Use the iOS keyword field effectively with unique, relevant keywords.

App-store optimization

1 checklist items

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    Why this matters

    The hidden iOS keyword field supports additional search indexing beyond title and subtitle for increased visibility.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. List relevant keywords not already in title or subtitle.
    2. Remove spaces and separate keywords with commas.
    3. Include singular forms and relevant misspellings if applicable.
    4. Fill entire 100-character limit with prioritized keywords.
    5. Review periodically to add emerging keywords or remove low-value terms.

    Watch for

    Repeating keywords from title or subtitle wastes valuable character space; keyword stuffing can cause penalties.

    Definition of done

    All 100 characters used efficiently with unique, comma-separated keywords avoiding repetition from other metadata.

    Sources & attribution

    1. The Complete App Store Optimization (ASO) Guide for 2025 - Appight ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.