Localize image alt text for multilingual pages.
- Localize image alt text for multilingual pages1 cited source1 category
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Why this matters
Alt text is a ranking signal and accessibility requirement; untranslated alt attributes indicate rushed translation and hinder SEO in other languages.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Extract all meaningful images from localized pages.
- Review existing alt attributes for language and relevance.
- Translate or rewrite alt text into the target language by a native speaker or qualified translator.
- Implement the updated alt text on live pages via CMS or code.
- Audit periodically to ensure alt text remains current and accurate across all locales.
Watch for
Leaving alt text in the source language leads to missed indexing opportunities and accessibility issues for non-native speakers.
Definition of done
All images on localized pages have alt attributes in the target language matching the image content and page context.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.