Best SEO Checklist
ONE FOCUSED ACTION

Link each Google Business Profile website field directly to its unique location page.

Franchise SEO

1 checklist items

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    Why this matters

    Linking GBP website field to homepage dilutes local relevance and forces users to find location pages manually.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Extract current website URLs used in GBP listings in bulk.
    2. Map each GBP to its exact location page URL.
    3. Update GBP listings using bulk API or manual editing.
    4. Monitor location page traffic from GBP links.
    5. Audit monthly to ensure ongoing consistency.

    Watch for

    GBP website fields pointing to homepage harm local pack relevance matching.

    Definition of done

    Each GBP website field is set to the corresponding location page URL, not the homepage.

    Sources & attribution

    1. Ultimate Franchise SEO Checklist ↗
    2. Franchise SEO: How Franchisors and Franchisees Win Local Search ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.