Report and mark permanently closed profiles for relocated or ceased businesses.
- Report and mark permanently closed profiles for relocated or ceased businesses1 cited source1 category
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Why this matters
Marking a profile as permanently closed enhances data accuracy and avoids customer confusion.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Verify business has relocated or permanently closed.
- Access the Business Profile dashboard for the location.
- Select the option to mark the business as permanently closed.
- Submit and confirm closure status updates.
- If relocated, create a new profile at new location.
Watch for
Renaming or changing categories of closed businesses may violate Google policies and cause removal.
Definition of done
Profile status accurately shows as permanently closed with no ongoing user interactions.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.