Update Article schema's dateModified field with every content refresh.
- Update Article schema's dateModified field with every content refresh1 cited source1 category
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Why this matters
Perplexity heavily weighs freshness; outdated dateModified reduces content recency signals.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Ensure your CMS automatically sets dateModified to latest update.
- Manually adjust dateModified if updates happen outside CMS.
- Validate JSON-LD schema to confirm dateModified accuracy.
- Monitor citation improvements post-update.
Watch for
Failing to update dateModified causes Perplexity to treat content as stale despite text updates.
Definition of done
dateModified in Article schema matches latest meaningful content update date correctly.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.