Write compelling subtitles or short descriptions including secondary keywords.
- Write compelling subtitles or short descriptions including secondary keywords1 cited source1 category
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Why this matters
Subtitles (iOS) and short descriptions (Android) are indexed for search and influence user click-through rates.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify 2-3 secondary keywords related to the primary keyword.
- For iOS, create a 30-char subtitle that complements the title and includes a second important keyword.
- For Android, write an 80-char short description naturally incorporating keywords.
- Avoid repeating keywords already present in the title.
- Use this field to entice user interest and explain app value briefly.
Watch for
Repeating keywords from the title or stuffing keywords weakens impact and can reduce visibility.
Definition of done
Subtitle or short description complements title with 2-3 natural keywords in 30 to 80 chars respectively.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.