Best SEO Checklist
ONE FOCUSED ACTION

Create clear, convincing screenshots with text captions emphasizing benefits.

App-store optimization

1 checklist items

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    Why this matters

    Screenshots are the primary visual sales pitch; showing benefits with text increases conversion.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Identify core user benefits aligned with top keywords.
    2. Design screenshots that highlight benefits with clear, readable captions.
    3. Fill all available screenshot slots (10 on iOS, 8 on Android) with varied angles.
    4. Create device-optimized images rather than resized copies.
    5. A/B test the first three screenshots to optimize conversion.

    Watch for

    Plain UI screenshots without explanation often fail to convert casual browsers.

    Definition of done

    First screenshots communicate core value proposition at a glance with text captions; all slots used with device-specific versions.

    Sources & attribution

    1. The Complete App Store Optimization (ASO) Guide for 2025 - Appight ↗
    2. ASO Checklist - App Store Marketing ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.