Regularly update app with meaningful 'What’s New' notes to signal maintenance.
- Regularly update app with meaningful 'What’s New' notes to signal maintenance1 cited source1 category
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Frequent, substantive updates improve trust and ranking signals indicating ongoing app quality and maintenance.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Schedule monthly app releases with tested feature updates or enhancements.
- Write release notes emphasizing new features, improvements, or resolved issues.
- Avoid vague generic statements; be specific and clear.
- Publish updates to app stores and notify users if appropriate.
- Track user feedback and engagement after updates.
Watch for
Sparse or generic updates (e.g., 'bug fixes only') reduce user engagement and ASO benefits.
Definition of done
At least monthly updates with clear and meaningful release notes highlighting new features or improvements.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.