Test structured data markup using the Rich Snippets Testing Tool.
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Why this matters
Testing your structured data markup helps ensure Google can correctly extract and display rich snippets for your content in search results, improving visibility and user engagement.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Access Google's Rich Snippets Testing Tool online.
- Enter the URL of the page with structured data markup or paste the code snippet.
- Run the test and review the extracted data and any errors or warnings.
- Fix all errors found in the markup as reported by the tool.
- Re-test until the tool reports no errors and shows a valid rich snippet preview.
Watch for
Failure to test may lead to incorrect or incomplete rich snippet display, reducing the benefit of markup.
Definition of done
The testing tool confirms Google can extract the intended structured data without errors and shows accurate rich snippet previews.
Sources & attribution
- An update on Rich Snippets - Google Search Central Blog ↗
- Google Webmaster Central Blog ↗
- How to Get Cited by ChatGPT ↗
- Local Landing Pages SEO Audit: Technical Fixes and Schema Markup ↗
- Programmatic SEO Checklist ↗
- How to Find SEO Errors: A Practical Audit Checklist ↗
- SEO Audit Checklist: Structured Data Testing for Websites ↗
- Structured Data General Guidelines ↗
- Structured Data Implementation Checklist for Better Indexing and Ranking ↗
- JavaScript SEO Checklist ↗
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.