Best SEO Checklist
ONE FOCUSED ACTION

Perform a crawl of new domain immediately after migration launch.

Domain migration SEO

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    Why this matters

    Early crawl detects 404s, broken redirects, and canonical issues.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Run a full site crawl using tools like Screaming Frog within 24 hours post-launch.
    2. Verify response codes for all URLs, ensuring no unexpected 404s or errors.
    3. Check redirect status codes and destination URLs for accuracy.
    4. Review canonical tag self-references on all pages.
    5. Report and address any issues identified promptly.

    Watch for

    Crawl errors unnoticed cause indexing failures and user experience problems.

    Definition of done

    All key URLs crawl with HTTP 200, proper canonical tags, and nonoindex errors.

    Sources & attribution

    1. Site Migration SEO: The Complete Checklist for 2026 | DeepSEOAnalysis ↗
    2. Domain Migration Checklist | ChecklistLab ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.