ONE FOCUSED ACTION

Register and submit new HTTPS site property in Google Search Console with Change of Address.

HTTPS migration SEO

1 checklist items

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    Why this matters

    Notifying Google promptly about domain and protocol changes accelerates re-indexing, preserving SEO traffic through migration.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Create a new Google Search Console property for the HTTPS site URL.
    2. Verify ownership of the new property using standard GSC methods.
    3. Submit updated XML sitemap with HTTPS URLs immediately after launch.
    4. If domain changed, use GSC Change of Address tool to notify Google.
    5. Monitor indexing status and site traffic weekly for stabilization.

    Watch for

    Failing to submit a new property and Change of Address delays search engines updating URLs, risking traffic drops.

    Definition of done

    New HTTPS property verified in GSC; Change of Address submitted; sitemap submitted; indexing accelerates.

    Sources & attribution

    1. Site Migration SEO: The Complete Checklist for 2026 | DeepSEOAnalysis ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.