Conduct separate, locale-specific keyword research before translation.
- Conduct separate, locale-specific keyword research before translation2 cited sources1 category
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Why this matters
Directly translating source keywords often misses local search intent and user behavior.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Use local keyword research tools and native language input for each target market.
- Analyze search intent differences and phrase variations per locale.
- Compile a keyword map tailored for each localized page.
- Provide keyword data to translators and SEO editors as part of localization briefs.
- Regularly update keyword targeting based on local performance data.
Watch for
Using translated keywords without local research can lead to low ranking and engagement.
Definition of done
Each language version targets unique keywords based on native speakers' search behavior and volumes.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.