Conduct language-specific keyword research per locale.
- Conduct language-specific keyword research per locale11 cited sources10 categories
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Why this matters
Search behavior varies by language; localized keywords improve relevance and rankings.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Use native tools like Google Keyword Planner filtered by target country.
- Analyze local search terms and volumes rather than translating existing keywords.
- Map keywords to relevant pages in each language version.
- Repeat research periodically to capture evolving search trends.
Watch for
Translating source keywords directly leads to mismatched intent and poor SEO results.
Definition of done
Keyword lists for each locale reflect local search patterns, volumes, and phrasing.
Sources & attribution
- Done - Multilingual SEO Guide ↗
- Multilingual SEO checklist: What to verify before launch ↗
- Product Page SEO Checklist: 12 Steps to Rank & Convert ↗
- Product Page SEO Best Practices ↗
- Common SEO Mistakes ↗
- SEO Technical Checklist ↗
- How to Optimize for Voice Search | Divramis ↗
- On-Page SEO Checklist for Small Businesses | BrandPepper ↗
- SEO Best Practices for B2C | DMB.SG ↗
- SEO Best Practices ↗
- SEO Checklist for B2C Businesses ↗
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.