Avoid placing important text only inside images.
- Avoid placing important text only inside images1 cited source1 category
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Why this matters
Text embedded only in images is inaccessible to screen readers and cannot be resized or searched by users, harming accessibility and SEO.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit all images for embedded text content.
- Move important text from images into HTML text elements near the image.
- Provide alt text describing the image and repeat key text in page HTML.
- Test page with and without images to confirm text accessibility.
Watch for
Critical information in images without alt or HTML text excludes visually impaired users and search engines.
Definition of done
All important text is available as selectable, searchable HTML text, not solely inside images.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.