Avoid creating thin, fragmented content or using special AI-focused markup.
- Avoid creating thin, fragmented content or using special AI-focused markup2 cited sources1 category
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Why this matters
Google explicitly states no special markup or fragmenting content aids AI ranking; focus on complete, useful pages instead.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit for presence of llms.txt and remove if present unless used by other AI agents.
- Review content to ensure it is not artificially split into tiny chunks for AI consumption.
- Confirm no use of nonstandard AI schema or metadata unrelated to visible content.
- Educate content and SEO teams to align on guidance from official Google AI documentation.
- Reallocate effort towards enhancing originality and user usefulness of content.
Watch for
Implementing llms.txt or AI-only schema can waste effort and confuse site quality signals.
Definition of done
No special AI-related files or markup exist beyond valid schema intended for classic SEO rich results.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.