Best SEO Checklist
ONE FOCUSED ACTION

Avoid incentivizing reviews to comply with platform policies and legal rules.

Reputation-management SEO

1 checklist items

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    Why this matters

    Incentives can bias reviews, violate platform policies, and trigger regulatory penalties.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Audit review collection methods to eliminate incentives or conditioned language.
    2. Train staff to request reviews impartially without exchange or influence.
    3. Update policies to clearly prohibit review incentives.
    4. Comply with FTC guidelines and platform-specific rules on testimonials.
    5. Regularly monitor review sites for compliance and correct any violations promptly.

    Watch for

    Offering rewards for reviews risks suspension or legal action against your business.

    Definition of done

    Review solicitation practices exclude incentives or conditioned requests for specific ratings or content.

    Sources & attribution

    1. Local Business Reputation Management Checklist | Review Dingo ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.