Remove marketing copy from documentation and comparison pages.
- Remove marketing copy from documentation and comparison pages1 cited source1 category
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Why this matters
Documentation and comparison content should be factual and utility-driven; marketing language can diminish trust and harm SEO performance on informational pages.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit existing documentation and comparison pages for marketing language.
- Edit content to remove sales pitches, vague claims, and promotional phrasing.
- Focus on clear, accurate explanations, benefits, and limitations.
- Have technical authors or product experts review changes for accuracy.
- Monitor user engagement and SEO metrics for improvements post-edit.
Watch for
Overly promotional content confuses users and risks search engine penalties for thin or biased content.
Definition of done
Documentation and comparison pages are neutral, informative, and clearly support decision-making with fact-based language.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.