Best SEO Checklist
ONE FOCUSED ACTION

Avoid marking up hidden, irrelevant, or misleading content.

Structured-data SEO

1 checklist items

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    Why this matters

    Google policies require schema to reflect visible content to prevent user deception and maintain trust.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review all schema markup for hidden elements or off-topic data.
    2. Eliminate markup for invisible or misleading page elements.
    3. Ensure visibility of all marked-up content on desktop and mobile.
    4. Train content and technical teams on these guidelines.
    5. Periodically audit to avoid regression after site changes.

    Watch for

    Markup describing hidden or unrelated info can trigger manual actions or ignored schema.

    Definition of done

    Structured data only describes content visible and relevant to user on page load.

    Sources & attribution

    1. Structured Data Policies ↗
    2. SEO Audit Checklist: Structured Data Testing for Websites ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.