Do not use generic images like site logos as main images in Discover markup.
- Do not use generic images like site logos as main images in Discover markup1 cited source1 category
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Why this matters
Generic images do not represent page content well and reduce Discover engagement effectiveness.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit schema.org or og:image markup for image types.
- Remove logos as main images in markup for content pages.
- Replace with relevant high-quality images reflecting page topics.
- Verify markup updates with testing tools.
- Monitor Discover reports for improved image presentation.
Watch for
Using logos as main images may cause poor thumbnail selection and reduced traffic.
Definition of done
Discover thumbnails show content-relevant images instead of generic branding logos.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.