Avoid clickbait and misleading preview content.
- Avoid clickbait and misleading preview content3 cited sources1 category
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Why this matters
Clickbait misleads users, harming trust and discoverability in Google Discover.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit preview titles, snippets, and images for misleading details.
- Remove or revise any exaggerated or withheld information.
- Ensure preview content gives sufficient context for understanding.
- Train content creators on ethical preview creation.
- Monitor Search Console for Discover manual actions.
Watch for
Using exaggerated or withheld information in titles, snippets, or images can trigger manual penalties.
Definition of done
Preview content reflects true page content without artificial engagement manipulation.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.