ONE FOCUSED ACTION

Monitor Discover traffic performance using the Search Console Discover report.

Google Discover optimization

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    Why this matters

    Tracking impressions, clicks, and CTR in Discover helps understand content relevancy and user engagement.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Sign in to Google Search Console.
    2. Navigate to the Discover performance report section.
    3. Analyze impressions, clicks, CTR, and traffic trends.
    4. Identify content driving Discover traffic.
    5. Adjust content and SEO strategies based on insights.

    Watch for

    Ignoring Discover data may miss early signs of content or traffic issues.

    Definition of done

    Regular reports indicate traffic changes and identify best performing Discover content.

    Sources & attribution

    1. Get on Discover | Google Search Central ↗
    2. Get on Discover | Google Search Central ↗
    3. Performance report (Discover) - Search Console Help ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.