ONE FOCUSED ACTION

Monitor crawl errors and server response codes in Bing Webmaster Tools.

Bing SEO

1 checklist items

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    Why this matters

    Fixing server errors and broken links improves Bing crawling efficiency and indexing consistency.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review Bing Webmaster Crawl Information reports regularly.
    2. Identify URLs with 4xx or 5xx HTTP status codes.
    3. Fix broken links, server misconfigurations, or unavailable pages.
    4. Implement proper redirects or 410 status for removed content.
    5. Verify resolution by re-crawling problem URLs.

    Watch for

    Persistent 5xx/4xx errors reduce crawl budgets and cause pages to be dropped from Bing’s index.

    Definition of done

    No significant crawl error spikes or persistent server errors detected for your site.

    Sources & attribution

    1. Technical SEO Checklist ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.