Perform weekly keyword ranking and conversion rate tracking.
- Perform weekly keyword ranking and conversion rate tracking1 cited source1 category
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Why this matters
Tracking keyword rankings and conversion metrics helps iteratively improve ASO effectiveness.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Set up tools to track app keyword rankings in relevant app stores.
- Measure impression-to-download conversion rates for different keywords and listings.
- Analyze trends weekly to identify winning and underperforming keywords.
- Formulate hypotheses for improvement based on data.
- Prioritize optimization tasks with highest expected impact.
Watch for
Ignoring performance data leads to missed optimization opportunities and slower growth.
Definition of done
Regular reports show keyword ranking improvements and increased impression-to-download conversion.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.