ONE FOCUSED ACTION

Moderate casual vulgar language in news to align with journalistic standards.

Google News optimization

1 checklist items

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    Why this matters

    Balancing journalistic integrity and user sensitivity improves user experience and policy compliance.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review news transcripts and texts for vulgar language usage
    2. Retain vulgarities only when journalistically justified (e.g., public official quotes)
    3. Edit or censor casual profanities
    4. Establish consistent editorial guidelines about language
    5. Train content editors on application of these standards

    Watch for

    Unmoderated casual profanity can lead to content issues or reduced audience trust.

    Definition of done

    Vulgarities are limited to contextually justified uses with casual uses filtered or bleeped.

    Sources & attribution

    1. Content policies | News on Google Assistant ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.