ONE FOCUSED ACTION

Add Video structured data and sitemaps on ecommerce video pages.

Video SEO

1 checklist items

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    Why this matters

    Structured data and sitemaps improve video indexing, rich results, and visibility in Google Search.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Identify all ecommerce pages containing videos, including products and blogs.
    2. Add Video structured data describing video details (title, description, thumbnail, duration).
    3. Create or update video sitemap with all video URLs and metadata.
    4. Submit video sitemap to Search Console.
    5. Test markup with Rich Results Test and monitor performance.

    Watch for

    Omitting video markup may cause videos to be ignored or poorly represented in search results.

    Definition of done

    Pages with video content include Video schema markup and corresponding URLs are in video sitemaps.

    Sources & attribution

    1. Video SEO best practices for ecommerce ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.