Best SEO Checklist
ONE FOCUSED ACTION

Use video structured data markup on pages with video content.

Video SEO

1 checklist items

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    Why this matters

    Structured data helps Google understand video content and enhances search result appearance with rich snippets.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Identify all pages containing video content on your site.
    2. Add Video structured data (VideoObject schema) including title, description, thumbnail URL, upload date, and duration.
    3. Use Google's Rich Results Test to validate structured data correctness.
    4. Fix any errors or warnings detected in the structured data markup.
    5. Deploy markup in production and monitor video search appearance enhancement.

    Watch for

    Without structured data, videos may not appear with thumbnails or rich details in search results.

    Definition of done

    Pages with videos have valid VideoObject schema markup passing Rich Results Test.

    Sources & attribution

    1. Video SEO best practices for ecommerce ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.