ONE FOCUSED ACTION

Create and Submit Video Sitemaps with Structured Data.

Video SEO

1 checklist items

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    Why this matters

    Providing video sitemaps and structured data enables search engines to discover, index, and display rich video snippets effectively.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Generate a video sitemap file listing all video pages with required metadata (title, description, thumbnail URL, play page URL).
    2. Include Video structured data JSON-LD markup on pages where videos appear, including metadata and key information.
    3. Submit updated video sitemap files through Google Search Console regularly.
    4. Use Google's Rich Results Test to validate Video structured data implementation on your pages.

    Watch for

    Without video sitemaps or structured data, videos might be under-indexed or lack rich features in search results.

    Definition of done

    Video sitemap files submitted showing complete video URLs with metadata and pages include proper Video structured data markup.

    Sources & attribution

    1. Video SEO best practices for ecommerce ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.