ONE FOCUSED ACTION

Implement video geo-restriction markup using ‘restriction’ attribute.

Video SEO

1 checklist items

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    Why this matters

    Specifying geographic video availability helps search engines serve videos only in allowed regions, improving user experience and legal compliance.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Evaluate if your videos have geographic playback restrictions.
    2. Use the ‘restriction’ attribute following schema standards to list allowed or disallowed countries.
    3. Add this attribute to the video structured data on video pages or video sitemap entries.
    4. Test markup using Google’s Rich Results Test tool.
    5. Monitor search performance and user feedback from various locales to validate effectiveness.

    Watch for

    Failing to specify restrictions can cause search engines to surface videos in unsupported locales, frustrating users.

    Definition of done

    Video structured data includes accurate ‘restriction’ attribute listing allowed or disallowed countries.

    Sources & attribution

    1. Google Videos best practices (2010) ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.