Best SEO Checklist
ONE FOCUSED ACTION

Include expiration dates for videos in Video Sitemap or mRSS feeds.

Video SEO

1 checklist items

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    Why this matters

    Providing video expiration info helps search engines keep indexes accurate and avoid stale results.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review all video content lifecycle and removal schedules.
    2. Add <video:expiration_date> in Video Sitemap or <dcterms:valid> in mRSS feeds accordingly.
    3. Validate feed against schema standards and test in Search Console.
    4. Update feeds promptly when videos expire or removed.
    5. Monitor video indexing status for freshness signals.

    Watch for

    Lack of expiration data leads to video search results showing removed or outdated videos.

    Definition of done

    All videos in sitemaps or mRSS feeds include accurate <video:expiration_date> or <dcterms:valid> tags.

    Sources & attribution

    1. Google Videos Best Practices ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.