Write link text unique to each link on the page.
- Write link text unique to each link on the page1 cited source1 category
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Why this matters
Unique link texts prevent confusion for users of assistive technologies who navigate links by their text.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review groups of links for duplicate text.
- Modify link text to include specifics distinguishing each destination.
- Avoid truncation or ambiguous phrases.
- Check links with screen reader navigation modes.
Watch for
Repeated identical link texts to different destinations mislead users and reduce usability.
Definition of done
All links on a page have unique and descriptive link text or context differentiating them.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.