Best SEO Checklist
ONE FOCUSED ACTION

Use Structured Data to Mark Up User-Generated Reviews and Comments.

User-generated content SEO

1 checklist items

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    Why this matters

    Schema markup clarifies content type for search engines, enhancing crawlability and eligibility for rich results.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Identify user-generated content types suitable for schema (e.g., Review, Comment).
    2. Implement correct JSON-LD structured data within page HTML around UGC.
    3. Validate the structured data using Google’s Rich Results Test or Schema Validator.
    4. Update schema when UGC formats or platforms change to maintain accuracy.
    5. Monitor Search Console for structured data errors and fix them promptly.

    Watch for

    Improper or missing markup can limit search visibility and reduce trustworthiness signals.

    Definition of done

    UGC such as reviews is correctly marked up and validated in structured data testing tools.

    Sources & attribution

    1. How to Optimize for Voice Search - Divramis ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.