Publish timestamps and changelogs for time-sensitive facts.
- Publish timestamps and changelogs for time-sensitive facts3 cited sources1 category
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Why this matters
Explicit publish and update dates help AI models assess freshness and reliability, impacting AI search visibility.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Add visible publication and last-modified dates on pages.
- Maintain a changelog section detailing updates chronologically.
- Implement schema with timePublished and timeUpdated properties.
- Ensure timestamps are current and reflect real content changes.
- Audit pages quarterly to verify timestamp accuracy.
Watch for
Lack of timestamps may cause AI engines to downrank or mistrust content.
Definition of done
Pages display timePublished and timeUpdated with accessible changelog entries for key data points.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.