Link important subcategories prominently on category pages.
- Link important subcategories prominently on category pages1 cited source1 category
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Why this matters
Highlighting key subcategories near the top improves user navigation and signals importance to search engines.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify top-performing or frequently visited subcategories relevant to the main category.
- Add descriptive anchor text links to those subcategories near the category page header or introduction.
- Ensure links are crawlable anchor tags, not JavaScript or dynamically injected elements.
- Check mobile layouts to keep these links accessible and prominent on small screens.
- Periodically review subcategory links for accuracy and relevance based on changing user behavior.
Watch for
Buried or missing links to subcategories can hinder user experience and reduce SEO benefits for deeper pages.
Definition of done
Category pages display clear, visible links to relevant subcategories near the top of content or navigation sections.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.