Use JSON-LD format primarily for structured data implementation.
- Use JSON-LD format primarily for structured data implementation1 cited source2 categories
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Why this matters
JSON-LD is the recommended format by Google for maintainability and compatibility with Rich Results.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review existing structured data formats used across the site.
- Convert Microdata or RDFa schema to JSON-LD where feasible.
- Validate JSON-LD with Google Rich Results Test.
- Train developers on JSON-LD best practices.
- Maintain JSON-LD schemas in templates or CMS for consistency.
Watch for
Using unsupported or deprecated formats may reduce eligibility for enhanced search features.
Definition of done
Structured data on all critical pages is implemented in valid, well-formed JSON-LD format.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.