Add Entity 'mentions' Properties in Structured Data for Clarity.
- Add Entity 'mentions' Properties in Structured Data for Clarity2 cited sources1 category
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Why this matters
Including precise 'mentions' properties in JSON-LD structured data enhances entity clarity for search engines, supporting semantic understanding beyond main content.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify key related entities referenced in page content not already included in schema.
- Add a 'mentions' array in JSON-LD structured data referencing these entities with @type and name properties.
- Use schema.org vocabulary consistent with Google documentation, primarily JSON-LD format.
- Validate structured data syntax with Schema Markup Validator, and test rich result eligibility with Google Rich Results Test.
- Monitor Search Console structured data reports for errors and indexing status post-implementation.
Watch for
Avoid marking content not visibly stated on the page to prevent manual actions removing rich result eligibility without affecting rankings.
Definition of done
Rich Results Test validates correct use of 'mentions' property aligned with visible page content.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.