Use structured data schemas including Organization, Article, FAQ, and Breadcrumbs.
- Use structured data schemas including Organization, Article, FAQ, and Breadcrumbs8 cited sources4 categories
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Structured schemas help AI systems accurately understand your content type and brand relationships, improving citation likelihood.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Select relevant schema types per page (Organization on homepage, Article for blogs, FAQ for common questions).
- Use Schema.org JSON-LD format to implement markup.
- Validate schema with Google’s Rich Results Test frequently.
- Monitor Search Console for structured data errors and fix promptly.
Watch for
Missing or incorrect schema reduces AI comprehension and content visibility.
Definition of done
Valid schema passes Google Rich Results Test and is consistently applied on key templates.
Sources & attribution
- Generative Engine Optimization Best Practices ↗
- Brand Optimization Technical Guide ↗
- How to Optimize for Voice Search | Divramis ↗
- On-Page SEO Checklist for Small Businesses | BrandPepper ↗
- SaaS SEO Checklist: Technical, On-Page, Content and Links ↗
- Entity SEO Tool Checklist for Schema, Speed, and Rank Tracking ↗
- WordPress SEO Checklist for Publishers: On-Page and Technical Basics ↗
- Brand Auditor Docs ↗
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.